Tata Copper Plus Water
Creative Team
Art Director - Jonaki Guha
Creative Direction Art - Devipriya Bose
Content Director - Adarsh Atal
Agency - Tilt Brand Solutions
Brief
Label Packaging and KV
TATA was launching a packaged drinking water which was copper infused. The brand needed a look and feel which resonates with the pitted copper bottle that the target consumer is already in habit of using.
Label Design
Visual Composition
Key Visual
